Friday, February 23, 2007

Audi Becomes First Ever To Premier an Automobile at the Interior Design Show - TT Roadster Premieres Tomorrow

AJAX, ONTARIO - Audi will premiere the all new 2008 Audi TT Roadster to the public, at the gala opening of the Interior Design Show in Toronto. The car will be unveiled at 8.30pm on Thursday February 22nd at the Audi stand in the Student Exhibition area by Diego Ramos, Executive Vice President, Audi Canada. This is the first time that a car has been introduced at the show and the first time that Audi has premiered a new model outside of an auto show in Canada.

new 2008 Audi TT Roadsternew 2008 Audi TT Roadster 2Now in its ninth year, IDS is Canada's premiere platform for contemporary residential design. It is a 3 1/2-day event where the newest Canadian and international furnishings, fixtures and accessories for the residential market are launched and exhibited. Internationally renowned designers, architects and other design luminaries give provocative presentations. Cutting edge exhibits and features highlight the most current in design trends. IDS represents the complete design experience. IDS is attended by a diverse audience of design professionals, discriminating consumers and media. Each of the 50,000 visitors who annually attend, are in the market to source, specify or purchase design products and services. The show will take place at the Direct Energy Centre in Exhibition Place. More information about the show can be found at

"Given Audi's design expertise and the icon status of the TT for its signature lines, it only made sense that we introduce this car to an audience that best appreciates design. We are proud to be part of this prestigious show and are interested to hear both the interior and exterior design opinions of the participants," said Diego Ramos, Head of Audi Canada.

True to its iconic design, the new Roadster perfectly balances a commanding visual presence with absolute sports car power. With its rigorous geometry and clarity, the design of the first TT Roadster elevated it to the status of a cult classic. Audi has preserved the charismatic design idiom and carefully honed it for the new model.

The face of the new Audi TT Roadster has an expressive feel. Wing-shaped plastic elements are embedded into the slanted, sharply tapered headlights to emphasize the three-dimensional depth of the lamp units. At the rear of the car, it is the large tailpipes and the wide diffuser which stand out. The tube-shaped reflectors seem to hover inside the tail light units.

Guests who deposit their business card at the Audi display on the night of the unveiling are eligible to win the use of a TT Roadster for a weekend later this year. The TT Roadster will be on display for the duration of the Interior Design Show and will be joined by a TT Coupe to give exhibition attendees a look at the entire Audi TT family. The TT Coupe enjoyed its Canadian premiere earlier this year at the Montreal International Auto Show. For more information about the 2008 Audi TT Roadster or any member of the Audi range of luxury performance vehicles, visit

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