
The Five Hundred has sold poorly compared to the Taurus, with year-on-year sales dropping more than 50 percent last month.
The Taurus is widely considered to be the car that saved Ford when it was introduced in 1985. The Taurus had a longer best-selling run than the original Model T and was the best-selling car in the U.S. between 1992 and 1996. Ford ceased production of the Taurus in October after sales of nearly 7 million.
This is not the first time that Ford has experimented with rechristening a model. Most recently, the automaker renamed the Lincoln Zephyr, now calling it the MKZ — an alpha designation patterned after a trend that was started with upscale Japanese brands such as Lexus and Acura.
© Source: article on insideline
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