The company is headquartered in Ingolstadt, Germany and has been a wholly-owned (99.55%) subsidiary of the Volkswagen Group (Volkswagen AG) since 1964. Volkswagen Group relaunched the Audi brand with the 1965 introduction of the Audi 60 range. Shortly thereafter the name was acquired as part of Volkswagen's purchase of the Auto Union assets from former owner, Daimler-Benz.
The company name is based on the surname of the founder August Horch, the name itself an English cognate with the English word "hark", meaning listen — which when translated into Latin, becomes Audi.
Avus Performance has unveiled a new tuning package for the Audi TT-RS. 


ABT Sportsline now has its own interpretation of the iconic Audi ur-Quattro which is based on the new Audi TT RS coupe and Roadster range. That car made not only history but headlines around the world when it took on opponents on the rally circuit and proved itself a more than capable competitor. After 50 years of tuning cars, ABT Sportsline General Manager Hans-Jürgen Abt makes a link between the legend and his company's newest creation. 
Belgium-based Volkswagen/ Audi specialist tuner Caractere has released some details regarding the body kit fitted to the facelift Audi Q7. According to the company most of the old vehicle's kit, apart from the front grille, can be used in the new SUV. 