Friday, February 16, 2007

Grey Goose Vodka Customizes Rolls-Royce Extended-Wheelbase Phantom

MIAMI — It's undoubtedly one of the more unusual approaches to getting people to drink responsibly. Grey Goose vodka has partnered with Rolls-Royce to create two customized versions of the extended-wheelbase Phantom to promote a "sip responsibly" message.

Rolls-Royce Extended-Wheelbase PhantomGrey Goose said the vehicles will be used at high-profile events, where "trained chauffeurs" will educate passengers on the merits of the drink, the car and being socially responsible. The vehicles get a "Grey Goose signature blue exterior and plush upholstery," as well as the Grey Goose logo embroidered onto headrests and integrated into the trim of the car.

The Rolls-Royce extended-wheelbase Phantom is powered by a 6.75-liter 453-horsepower V12 engine.

© Source: article on insideline
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